Could I use Malcolm! as a publishing platform?
Malcolm! has primarily been designed around service interactions with users (eg answering their questions and taking them through a process) but we do have users who use Malcolm! in a more "marketing" or "content" based way eg to host content and/or take their users through forms to download content or register for something.
We do mark up FAQs content using https://schema.org/Question so if your content doesn't follow a question and answer format and you allow that content to be indexed by search engines it is possible you may see unexpected results in Google.