Malcolm! has primarily been designed around service interactions with users (eg answering their questions and taking them through a process) but we do have users who use Malcolm! in a more "marketing" or "content" based way eg to host content and/or take their users through forms to download content or register for something.
If you want to use Malcolm! in this way it's worth remembering that you have full branding control (more info here) and can even rename things like FAQ's and Workflows (more info here). You can also change your base URL - see more information in this article.
By default we do mark up FAQs content using https://schema.org/FAQPage so if your content doesn't follow a question and answer format and you allow that content to be indexed by search engines you may wish to change the schema to https://schema.org/WebPage - you can see how to do this here