Malcolm! has primarily been designed around service interactions with users (eg answering their questions and taking them through a process) but we do have users who use Malcolm! in a more "marketing" or "content" based way eg to host content and/or take their users through forms to download content or register for something.
If you want to use Malcolm! in this way it's worth remembering that you have full branding control (more info here) and can even rename things like FAQ's and Workflows (more info here).
The Examples section on our website may give you some further ideas on how you could use Malcolm!
If you want to go even further you might want to consider contacting us and having a chat. We do offer enterprise packages and bespoke development on top of the Malcolm! Platform.