It's very easy to embed content from Malcolm! into your own website or app - follow the instructions here.
Malcolm! now plugs into Zapier - find out how to use it here!
Within MyMalcolm go the FAQ Section and click "Add a FAQ" towards to the top right of the screen.
You can change lots of things in this area, plus store and manage different configurations of design, content and layout.
You can configure this in the Settings section of MyMalcolm.
If you are a user on more than one instance you'll see a "My Instances" screen when you login to MyMalcolm.