Within Malcolm! you can choose the title of your FAQs and Workflows, but you may want to use Malcolm! in a way where the terminology "FAQs" and "Workflows" doesn't make sense. For example you might want to rename FAQs "Policies" or "Help Articles". You might want to rename Workflows "Requests" or "Tasks".
This is no problem - you can rename both things in the Brand section of MyMalcolm.
Edit your chosen theme, then navigate to the "FAQ" and "Workflow" section in the vertical side navigation.
MyMalcolm will still refer to FAQs and Workflows but any references your users see will be updated to the value you set above.